assured 2010
Performance Report

Social Commitment


Social commitment forms an integral part of Bayer’s sustainability strategy. We regard the promotion of educational and social issues as a contribution to safeguarding the future viability of our society – and thus as a long-term investment in positive framework conditions for our business.

Das Humboldt Bayer Mobil ist ein Projekt der Bayer-Stiftung und weckt Neugier auf Forschung. Es ist ein 14 Meter langer Truck mit einem perfekt ausgearbeiteten Schülerlabor, der in Berlin zu Schulen fährt. So kommt Wissenschaft den Kindern nah.
The “Humboldt Bayermobile” is a project from the Bayer Science & Education Foundation designed to arouse interest in research. It is a truck 14 meters long that contains a fully fi tted-out school laboratory that travels to schools in Berlin.
This way, science comes to children.
Bayer has a very long tradition of social commitment. In 1923, chemist Dr. Carl Duisberg – one of the founding fathers of our company – established the first programs to promote science, education and social issues. In so doing he made an important contribution to society, while at the same time supporting educational opportunities for talented young people. And the company still assumes responsibility for social concerns today. Bayer wants to make a systematic and lasting commitment to the future viability of society – in the interests of both the common welfare and our company.
The selection criteria for our support activities are innovation capability, sustainable effectiveness and efficient project implementation. The focus is on issues of particular social relevance in countries in which Bayer is represented. We also concentrate on areas that are of relevance to our company, because it is there that we can offer not just the involvement of our employees, but also our technical and economic expertise. In the future, relevance to Bayer’s business will become an increasingly important criterion, particularly when selecting activities in the communities near our sites.
All charitable donations are subject to the provisions of a Group-wide directive that establishes a framework for the alignment in terms of content and strategy and for the proper handling of our funds. The Foundation & Donations Management Department within the Corporate Office of Bayer AG coordinates the strategic alignment of the activities and thus the related monitoring and reporting.
In 2010, Bayer made available three percent of net income – or €56.8 million – for its social commitment [ @147 ] worldwide. This total also includes the funding allocated to the company’s three foundations: the Bayer Science & Education Foundation, the Bayer Cares Foundation and the Bayer USA Foundation. About half of all expenditures worldwide come from budgets that are directly managed in the company’s headquarters. The other half of spending is financed from the budgets of the Bayer subgroups and country companies around the world. Depending on the project requirement, the support vehicles range from projects initiated by Bayer (often in cooperation with local partners) through volunteering programs and donations to initiatives run by the Bayer foundations and Bayer clubs.
31_Social commitment in 2010
in €1,000Share of total in percent
Total56,775100
Education and research 6,63912
Health and social needs26,09046
Environment and nature2,9095
Sports and culture21,13737

Targets 2015

Social Commitment

  • Focus our global commitment further on scientific education, fostering talent, cutting-edge research, health care and, in Germany, additionally on recreational, youth and disabled sports

Education and research

Innovation is a central condition for our company’s success. That’s why we traditionally place great emphasis on support for science and education. Here we not only focus on our own activities, but also promote scientific education in general: we support educational opportunities, talented young scientists and leading researchers through specific programs organized by the Bayer Science & Education Foundation and through targeted initiatives.
In December 2009, the German President presented researchers from Bayer with the German Future Award for technology and innovation. They donated the prize money of €250,000 to a fund for the Bayer foundation’s newly established Thrombosis Award. The company matched this amount, enabling the foundation to set up a special endowment of €500,000 for the new scientific prize. The €30,000 Thrombosis Award funded through this endowment will be presented in the future every two years to young scientists who conduct research into vascular diseases.
The Bayer foundation also presents the €75,000 Hansen Family Award [ 151 ] for medical research and the Early Excellence in Science Award [ 152 ] for particularly talented young researchers in the fields of biology, chemistry and materials research.
Our activities also focus on good scientific school education. In this connection we concentrate on three pillars: the school programs funded by the Science & Education Foundation, the “Baylabs” [ 154 ] laboratories for schoolchildren and competitions for schoolchildren (Jugend forscht, International Chemistry Olympiad, International Biology Olympiad). In Germany, the Bayer Science & Education Foundation supports schools in the communities near Bayer’s sites. In Berlin and Brandenburg, for example, the foundation joined with Humboldt University to sponsor the “Humboldt Bayermobile” [ 156 ]. The mobile laboratory offers school classes the opportunity to experiment and conduct research just like genuine scientists. The aim is to awaken young people’s enthusiasm for science and technology at an early stage. Bayer helps children worldwide. In Belford Roxo, Brazil, for example, the company joined with the organization AMAJA [ @157 ] to arrange tutoring in various disciplines for 76 children from socially disadvantaged families.
Information on our successful educational initiative “Making Science Make Sense” [ 158 ] is also available on the Internet.

Health and social needs

Bayer demonstrates an active commitment to improving health services and social conditions in many regions of the world. In this way we contribute to a stable environment at our sites and help to solve global challenges.
We assume global responsibility in the area of health care through international partnerships with institutions such as the World Health Organization (WHO) [ 148 ], the German Foundation for World Population (DSW) [ 149 ] and the United States Agency for International Development (USAID) [ 150 ]. In China we cooperate with the Chinese Health Ministry in the “Go West” project to provide continuing education to physicians. We also initiate our own projects such as the Bayer Hemophilia Awards Program [ @153 ] in the United States or the employee project “Bayer Fights Chagas” in South America. You can find more on these examples online.
With its Volunteering Program, the Bayer Cares Foundation supports current and former Bayer employees, as well as residents of the communities near the company’s sites, WHO are actively involved in social projects on a voluntary basis. In 2010, for example, the foundation provided total funding of more than €140,000 to 54 volunteer projects
Since 2010, the foundation has also presented the annual Aspirin Social Award [ 155 ] – worth a total of €35,000 – for innovative aid and consultancy programs in the area of health care.
Another important area is aid for victims of natural disasters. Bayer donates medicines, materials and money to help people in desperate need. The Bayer Cares Foundation supports long-term reconstruction projects. For example, the foundation joined with Caritas International in funding a health center that can provide medical care to 30,000 victims of the earthquake in Haiti. This was made possible by Bayer employees in 35 countries, who donated a total of €250,000 in response to the company’s global appeal. Bayer contributed a further €100,000 to this amount, bringing the total to €350,000. In the immediate aftermath of the earthquake, the company donated emergency relief in the form of medicines worth over €650,000, bringing the total value of Bayer’s aid to Haiti to more than €1 million. We assisted victims of the flood in Pakistan with monetary and medical donations totaling €60,000. In addition to these major efforts, the company also provided support following smaller natural disasters. Bayer’s total expenditures for natural disaster aid in the reporting period totaled €1.751 million.
The company will provide emergency aid worth over €1 million for the victims of the earthquake and tsunami in Japan. In addition to the planned donation to the Japanese Red Cross of more than €880,000, the company will supply urgently needed medicines with a total value of around €120,000. Moreover, the Bayer Cares Foundation issued a worldwide call to its employees for donations. The funds collected, which the company will double up to an amount of €250,000, will be used to finance a long-term reconstruction project in the affected region. Bayer is making available more than €85,000 in 2011 for immediate aid for the victims of the flooding in Queensland, Australia.

Environment and nature

As an industrial enterprise, we believe that the careful use of natural resources and sensitization to environmental issues should be key elements of our social commitment. We want to strengthen environmental awareness, particularly among young people.
Together with our global partner, the United Nations Environment Programme (UNEP) [ 161 ], we once again implemented a dozen projects for young people and children in 2010. The focal point of these activities was the International Children’s Conference on Biodiversity in Nagoya, Japan, which was attended by more than 220 participants from 40 countries. And thanks to particularly strong interest from China, the annual children’s painting competition run jointly by Bayer and UNEP received 3.2 million entries from 95 countries, another all-time high. As part of the Bayer Young Environmental Envoy Program, we invited young people from Africa, Asia and Latin America on a week-long study trip to Germany in 2010.
At the site in Belford Roxo, Brazil, Bayer initiated the “Escola Verde Project.” With the help of this environmental education program, teachers and students from a total of 120 schools learned more about recycling, waste disposal and urban greening in 2010.
The Bayer Science & Education Foundation also supports climate protection projects. Every two years since 2008, the foundation has presented the Bayer Climate Award [159 ], which carries with it a purse of €50,000. For more information on climate protection at Bayer, see the Focus Issue Climate. In addition, we present a further educational program for young people, the Bayer foundation’s “Bayer Climate Fellowship/International Sustainability Camp” [ @160 ] program, on the Internet.

News

Bayer renews partnership with UNEP

The global youth and environment partnership between the United Nations Environment Programme (UNEP) and Bayer has been extended through the end of 2013. Millions of young people have benefited from the partnership’s numerous projects since it was launched in 2004. The aim of this collaboration is to further strengthen awareness among children and young people around the world for ecological relationships, promote the exchange of experiences and help to build networks. Bayer was the first company in the world to enter into a long-term, global partnership with UNEP in the field of youth and the environment. Bayer supports the joint activities to the tune of €1.2 million annually. The partnership projects range from tree-planting campaigns through the provision of instructional materials and creative competitions to the organization of major youth and children’s conferences and the integration of young people into global events. This collaboration is now regarded by both partners as an exemplary public-private partnership.

Sports and culture

Support for clubs and ensembles at Bayer is closely linked with the company’s history, and we have been active in the areas of sports and cultural affairs for more than 100 years. Our goal here is to promote health and creativity while creating meaningful leisure time options.
Our support for sports is based on three pillars: recreational, youth and disabled sports. This expressly does not include our promotion of competitive sports – with professional soccer at the center of these activities – which is part of the company’s image advertising.
A new Bayer initiative within the scope of our social commitment goes by the name of  “Simply Soccer” [ @162 ] and is aimed at supporting schoolchildren with mental and learning disabilities. Together with the German Soccer Federation (DFB), Bayer organizes and supports partnerships between special schools and soccer clubs. In this way, we enable young people with disabilities to participate in club soccer. At the same time, the participants’ contact with children who do not have disabilities promotes mutual learning and understanding.
The promotion of cultural activities also has a long tradition. Bayer Arts & Culture and its clubs and ensembles offer a diverse program of music, theater and art at our German sites.
Last updated: May 17, 2011

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